“We plan your path to greatness together.”

– CAYTIE LANGFORD,
Executive Coach and Founder

Caytie is a fire starter, who is passionate about helping women get clear on what they want and teaching them how to get there.

Hey there, I’m Caytie Langford…

Executive coach, TEDx speaker, maker of dreams, and fire starter. Why a fire starter, you ask? I listen to the personal and professional goals of ambitious, savvy women, then I hand them a match and help them LIGHT. IT. UP.

My namesake St. Catherine of Siena was right when she said, “Be who you were created to be and set the world on fire.” As it turns out, helping you find and live your true passion is exactly what I was created to do. I am a coach who loves to strategize, and I’m a natural cheerleader for you and your unique gifts. You’ll never hear me sugarcoat the truth. I’m bold and I care deeply for the people I serve. Some might even call me a badass. I own it, and you can, too!

But I wasn’t always so clear about my passion and my purpose. Before I became a coach, I spent far too many days crying in my corner office and hating my career. I knew I wanted more, but I didn’t know exactly what that looked like.

Now, I serve people who are exactly where I was–crying in their cubicles and wanting more–more freedom, more money, more balance, or more potential. They might know exactly what more looks like, or they might not. I help my clients get really clear on what they want, then I give them the tools to build their confidence and belief so they go out and get it! I am lucky to be the one to remind them that they are worthy of every single thing they want to be, do, or have in this life. And so are you!

When I’m not coaching or speaking, you might find me in Dallas with my family and close friends, my husband Shane, a fellow entrepreneur, and our chiweenie named Charlie. Or you might find us traveling. Fun fact: I’d move to Paris in a hot minute. No matter where I am, it wouldn’t be out of character for me to be eating sushi for breakfast, lunch, and dinner and cheering on the Texas Rangers and Aggies. I mean, you can take the girl out of Texas…

You can also find me featured at conferences, meetings and workshops as an executive coach and speaker. I’ve been honored to work with TEDxSMUWomen, Women’s Business Enterprise Council (WBENC), Brinker International, Southern Methodist University, Mary Kay, Women’s Business Council Southwest, and Lean In.

“Be who you were created to be and you will set the world on fire.”

– Saint Catherine of Sienna